The BMW 3 Series Saloon is the iconic compact sports saloon. Over 40 years ago, it established a new vehicle segment: the sporty compact executive car, with a powerful engine, emotive design and the kind of responsive handling and performance that made driving sheer pleasure. To this day, those are the virtues that define the core values of the BMW brand. The six generations of the BMW 3 Series and its derivatives have sold more than 15 million vehicles so far – and spring 2019 will see the launch of the seventh generation, complete with a multitude of innovative highlights.
The new BMW 3 Series saloon benefits from slightly increased dimensions and a new, striking design language that clearly sets it apart from its predecessor visually. The interior boasts enhanced premium appeal, more room in the back and equipment options from the luxury class. In terms of handling and agility, the new premium sports saloon once again raises the bar to new heights. The same applies to its driver assistance systems for partly automated driving. It also includes a world-first, the BMW Intelligent Personal Assistant, enabling easy and natural voice communication with the BMW 3 Series.
The new, perfectly proportioned BMW 3 Series Saloon is unmistakable, with numerous changes to its iconic design giving it an irresistibly sporty, modern appearance. The characteristic short front overhang, elongated bonnet and long wheelbase are accentuated by a roofline that sweeps towards a smoothly sloping boot. The result is a coupe-like silhouette that gives an impression of movement, even when standing still.
The front of the car features striking optional LED headlights, which, using adaptive technology, automatically adjust illumination to specific driving conditions. This LED package also includes cornering lights, which anticipate bends by turning before the car, allowing optimal safety at crucial moments. Additionally, LED fog lights (halogen standard) sit below the headlights, adding to the car’s agile look and casting a light extremely similar to daylight in murky conditions.
The remodelled front bumper sits in perfect harmony with the intricately designed air inlets in the front apron, emphasising the car’s broad stance.
From the rear, the new bumper continues the dynamic shape, while the L-shaped LED lights (as standard) are set wide apart, ensuring a distinctive look even when the sun goes down. Wider exhausts, new athletic rim designs and a fresh choice of colours (such as Mediterranean Blue, which particularly accentuates the ‘Sport’ model’s key features) round off the powerful look of the world’s most distinctive sports saloon.
- Adrian van Hooydonk, Senior Vice President BMW Group Design.